My Mission
Let’s Build Your Microphone
Media, messaging and communications have changed more in 15 years than in the previous 50. When trying to reach the media, I'd be a wealthy man if a dime came with every press release I read in my 28 years working in newsrooms. The truth is, I deleted 95% of them as soon as they hit my inbox. Let me tell you why. You’ve also probably noticed a lot of former broadcast journalists transition to the world of PR like I did in 2020. There’s a reason; TV networks are great at public relations because they're in the public eye every day and have a giant bullhorn to brand their message. I saw it, learned from it, and executed it every day. Here’s another secret with today’s comms landscape. You DON’T need the glare of TV cameras for successful public relations and transformative messaging. Social media, affordable video production, YouTube and podcasts provide broad, powerful tools to reach all kinds of audiences. My firm can help you build your unique 'microphone,’ craft your story and then build a surrounding ecosystem so your audience sees it and hears it for what it is: authentic, powerful, and impactful. Many of my clients have heard me say, 'I really dislike the running part of running a business' and I do. (That's why we have business consultants and accountants, right?) That should also tell you something about *how* I've built my business. Simply put, I stay in my lanes of expertise - digital communications, strategy and content, PR, and presentation coaching. I also stay true to my three pillars of successful business relationship building and communications efficacy - trust, guide, breakthrough.
Storytelling
At heart, I'm a storyteller. I've created compelling, emotional stories about people, places, and events. About life's tragedies. About life's victories. I've written stories for all platforms propelled by creative flair and audience analytics. That experience also ensures your story gets to the audience you want and need. My firm is a professional, creative services production house offering full funnel video, audio and digital services: on demand, on your schedule and on your budget. We create award winning podcasts (City of Dublin 2024), biographical videos, brand videos and long form mini-documentaries
Navigating the Media Landscape
This can be an intimidating one, right? Social media has transformed the world in the last 20 years more than any medium on the planet. It'll likely do it again over the next 20. I'm certified (May 2021) by MIT's Sloan College of Business in Social Media Strategy. For your organization to be an influencer on social, you have to know the psychology, analytics, and tactics that make it go. I have that knowledge to share with you.
Community Advocacy
I don't want your company or organization to be an advocate for the community. Nope. I want you to be a fierce champion for the community This is part of the ecosystem we'll create together to align your passion and expertise inside your doors with expertise and passion that's needed outside your doors. Along with having the heart of a community champion, it makes great business sense too. Organizations 'dedicated to serve' have happier and more dedicated associates.
Recognitions
- 7-time Emmy award winner
- Arizona Associated Press News Anchor of the Year
- Society of Professional Journalists Honoree
- Current Vice-Chair of the Radford University Advisory Board for the College of Humanities and Behavioral Sciences
- Past forum host & current Programming Committee Member of the Columbus Metropolitan Club
- Dedicated volunteer, advocate, emcee and host to many Central Ohio philanthropic efforts