Media and messaging have changed more in 15 years than in the previous 50. When trying to reach the media, I'd be a wealthy man if a dime came with every press release I read in the last couple of decades. The truth is, I deleted 95% of them as soon as they hit my inbox. Let me tell you why. You’ve also probably noticed a lot of former broadcast journalists transition to the world of PR. There’s a reason for that. TV networks are great at public relations because they're in the public eye every day and have a giant bullhorn to brand their message. I saw this, learned from this, and executed this every single day. Broadcasters are also crisis communicators and often in real time as a crisis is happening. I have a unique, 4-point crisis plan to address it, weather it and grow from it. Here’s another secret with today’s media and messaging landscape. You DON’T need the glare of TV cameras for successful public relations and transformative messaging. My firm can help build your unique 'microphone,’ craft your story and then build an ecosystem around it that your audience will see as authentic, powerful, and impactful.
At heart, I'm a storyteller. I've created compelling, emotional stories about people, places, and events. About life's tragedies. About life's victories. I've written stories for all platforms propelled by creative flair and audience analytics. That experience also ensures your story gets to the audience you want and need. My firm is also a professional, creative services production house offering full funnel video, audio and digital services: on demand, on your schedule and on your budget.
This can be an intimidating one, right? Social media has transformed the world in the last 20 years more than any medium on the planet. It'll likely do it again over the next 20. I'm certified (May 2021) by MIT's Sloan College of Business in Social Media Strategy. For your organization to be an influencer on social, you have to know the psychology, analytics, and tactics that make it go. I have that knowledge to share with you.
I don't want your company or organization to be an advocate for the community. Nope. I want you to be a fierce champion for the community! This is part of the ecosystem we'll create together to align your passion and expertise inside your doors with expertise and passion that's needed outside your doors. Along with having the heart of a community champion, it makes great business sense too. Organizations 'dedicated to serve' have happier and more dedicated associates.